Jet Blue Airways, A new beginning Case Study Example | Topics and Well Written Essays - 1500 words

Jet Blue Airways, A new beginning - Case Study Example This analysis evaluates the effectiveness of the strategic change management and the core areas impacted by this strategy. and implementing change at various levels and involving employees at various levels along with strong leadership support. This process was successfully implemented at JetBlue Airways, which was experiencing huge losses due to various external factors like fluctuation in prices, bad weather conditions, etc. A deeper study and observation revealed that performance of the company could be improved by altering their business strategies, operations processes and employee engagement practices. This paper evaluates the strategic change process adopted by JetBlue Airways in modifying their irregular operations (IROP) management to create better management and processes that resulted in formation and implementation of the IROP Integrity. cost service to people and to connect more places within the US. Their business strategies worked well and yielded enormous profits and growth for the company during first few years. The secret to this success was attributed to their operational capabilities, employee management and outstanding customer service1. However, some of their business strategies entailed serious glitches that eventually caused huge revenue losses for JetBlue during bad weather conditions because their operations were not designed appropriately to handle flight cancellations and other related activities. Revenue losses during bad weather conditions were due to inappropriate management, inappropriate information and communication, payback to customers for losses, logistics issues, additional costs incurred for crew members’ duty modifications in addition to losses because of flights cancellation. Until the worst ice storm in February 2007, JetBlue’s focus was solely on growth and expansion2.