Analysis of breastfeeding ad Essay Example | Topics and Well Written Essays - 500 words

Analysis of breastfeeding ad - Essay Example People may find the image controversial, thrilling or some may even judge it as obscene because of the showing of the nipples but it cannot be denied that it only reflects the reality that babies really suck nipples to be fed. If this image will be judged as obscene, its creator can readily defend themselves that they are only portraying a reality. The ad may be controversial but it cannot be readily dismissed as garbage because it was created by a reputable ad agency. It meant that the people who created the ad were professionals and knows what they are doing. The reputation of the advertising agency who created it made the ad credible and served as the ethos. Initially, people may want to dismiss the ad as something obscene or improper but when they realize that it was actually created by a professional and global advertising agency, they would tend to analyze and reconsider their opinion and look the ad closely. Had this image been created by a nobody, it would have dismissed as d isrespectful and obscene. But it received a different treatment when it was made by an advertising agency that breastfed advocated even lauded the ad. The advertisement becomes very powerful because the image used the rhetorical tools of pathos, ethos, and logos effectively. The image of the baby sucking his or her mother’s nipple is very emotional. It is also logical because that is how really babies are fed. It is also credible because it is made by a reputable advertising agency. The ad is so powerful that it stirred controversy.